MyNewsletter Builder’s savvy tracking system brings you a detailed fact buffet of who received, opened, clicked, and subscribed to your newsletters. It also contains a little-known column under the title of “bounced.” This is not as much fun as it sounds. Bounced email addresses are addresses which did not receive your email for one reason or another. In the case of a busy server, or some other inconvenient truth of internet marketing, the rejected email is referred to as a soft bounce. A soft bounce usually occurs once. A hard bounce occurs when the problem is permanent. This could be caused by the account being rendered inactive, deleted, or perhaps your address didn’t make it to the safe sender list. For whatever reason, the best thing to do is swallow your
Why delete the recipient? If it’s just getting blocked, it’s not causing any harm, so why bother to delete the name? Continually barraging a locked email account with electronic messages has the potential to harm your campaign. It catches the attention of the ISPs, for one. Like hitting on an unresponsive woman at a bar, it only gets more and more apparent that you’re nothing but a nuisance, even if you’re a nice guy who just wants to talk. In short, the worst case scenario is that you could become blacklisted for harassing the disinterested inbox. There are other fish in the sea. Delete the hard bounces and move on!
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