Friday 20 April 2007

Early history

Began as a research project in January 1996 , by a student at Larry was soon joined in his research project by a fellow Stanford Ph.D. student and close friend. Larry Page hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a pageIt was originally nicknamed, "BackRub", because the system checked to estimate a site's importance A small search engine called was already exploring a similar strategy.

Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally the search engine used the website with the domain google.stanford.edu. The domain google.com was registered on They formally incorporated their company, Google Inc., on at a friend's garage in

The name "Google" originated from a misspelling of " which refers to 10100 (the number represented by a 1 followed by one-hundred zeros). Having found its way increasingly into everyday language, the verb, " was added to the and the in meaning, "to use the Google search engine to obtain information on the Internet.

In the company moved into offices at in home to several other noted technology startups. After quickly outgrowing two other sites, the company leased a complex of buildings in at 1600 Amphitheatre Parkway from (SGI) in The company has remained at this location ever since, and the complex has since become known as the (a play on the word a 1 followed by a googol of zeros). In, Google bought the property from SGI for 319 million.

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design In Google began selling associated with search The ads were text-based to maintain an uncluttered page design and to maximize page loading speed Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at $.05 per click. This model of selling keyword advertising was pioneered by (later renamed Overture Services, before being acquired by and rebranded as). While many of its rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue

A describing part of Google's ranking mechanism (was granted on The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

Google's declared a phrase which they went so far as to include in their (aka "red herring" or "S-1") for their noting, "We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains."

The Google site often includes humorous features such as cartoon modifications of the to recognize special occasions and anniversaries. Known as "Google Doodles", most have been drawn by Google's international webmaster, Dennis Hwang. Not only may decorative drawings be attached to the logo, but the font design may also mimic a fictional or humorous language such as Star Trek and The logo is also notorious among web users for Day tie-ins and about the company.

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