Search News

I've been meaning to add a page to help keep track of some of the book search engines -- those that search the full text of digitized books, not book store searches -- and now I have finally added a page. You can also view my that I gave last week at the Computers in Libraries 2007 conference in DC. I plan on expanding the analysis and trying some more in-depth comparisons of these tools in the future.

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Email Marketing Services

Newsletter and e-mail campaigns are a proven way to stay in touch with existing clients and to recruit new clients. The problem with newsletter and e-mail marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming, taking up literally hours for each e-mail and newsletter campaign.

Benchmark bulk e-mail marketing services have eliminated the drudgery, the tedium, and the hassle of publishing and managing any e-mail and newsletter campaign, and have taken newsletter and e-mail campaign publishing and delivery to the next level! Benchmark newsletter and e-mail campaign management services provide the finest, easiest, and affordable method of handling online and offline publication and delivery of newsletters and mailings of any type, whether promotional, personal, or seasonal.

There are many newsletter and HTML e-mail publication and delivery services out there. Benchmark realizes this. We've designed a system, however, that eliminates many of the hassles associated with newsletter campaigns and e-mail publication and delivery, providing clients with a foolproof method of publication and delivery few (if any) can match.

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Email Newsletters: Surviving Inbox Congestion

Only two years have passed since our For almost any other topic, conducting a new study so soon would be a waste of time. because they depend on human nature, which tends to change at a rather glacial pace. Newsletters are one of the few exceptions to this rule because their environment -- the inbox -- grows ever more crowded each year.

To assess email newsletters' current usability, we conducted a new round of user research (described below). As it turned out, all of our original findings continue to hold. The 127 design guidelines from our previous newsletter report are still valid, though we refined some in light of the new research. The main change is in volume: we added more guidelines based on additional insights derived from eyetracking studies of how users process their inbox and read their newsletters. We now have for email newsletter usability.

Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet.

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authorUrl: http://www.useit.com/alertbox/newsletters.html
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Email Marketing Tips: The Truth about Bouncing

MyNewsletter Builder’s savvy tracking system brings you a detailed fact buffet of who received, opened, clicked, and subscribed to your newsletters. It also contains a little-known column under the title of “bounced.” This is not as much fun as it sounds. Bounced email addresses are addresses which did not receive your email for one reason or another. In the case of a busy server, or some other inconvenient truth of internet marketing, the rejected email is referred to as a soft bounce. A soft bounce usually occurs once. A hard bounce occurs when the problem is permanent. This could be caused by the account being rendered inactive, deleted, or perhaps your address didn’t make it to the safe sender list. For whatever reason, the best thing to do is swallow your

Why delete the recipient? If it’s just getting blocked, it’s not causing any harm, so why bother to delete the name? Continually barraging a locked email account with electronic messages has the potential to harm your campaign. It catches the attention of the ISPs, for one. Like hitting on an unresponsive woman at a bar, it only gets more and more apparent that you’re nothing but a nuisance, even if you’re a nice guy who just wants to talk. In short, the worst case scenario is that you could become blacklisted for harassing the disinterested inbox. There are other fish in the sea. Delete the hard bounces and move on!

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