Google Offers 'Themes' For Personalized Homepage

There's a flurry of activity in the newly invigorated personalized homepage category. Within the past two weeks all the major competitors have made announcements. First, AOL launched followed by the release of "" on Then launched. Yesterday unveiled " its next product release with new content modules. And tonight Google went public with "themes" (skins) for its (GPH).

The designs are not yet live on the site so I'm unable to link to them (here's a screen capture from).

Google is initially offering six different themes that allow users to further customize GPH. These themes occupy the top of the page -- the area containing the Google search box. The content headings take on a color consistent with the theme but the majority of the page remains white.

The themes are also dynamic and change according to local weather and time of day.

The graphics seek to bring warmth and personality to GPH. The new themes, which will likely grow in number over time, do accomplish that goal in my opinion. The other competitors, including MyYahoo, seem a bit more aesthetically dry by comparison.

Interestingly Google told me that GPH was the company's fastest growing product in 2006.

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Google Will Sell Radio Ads for Clear ChannelAbout Author:

By Don Jeffrey and Adam Satariano

April 16 (Bloomberg) -- Google Inc., the most-popular Web search engine, agreed to sell advertising time for more than 675 U.S. radio stations run by Clear Channel Communications Inc.

The accord lets advertisers bid on Clear Channel radio spots through Google's online ad-sales system, according to a statement today from the two companies. Google will target companies that typically advertise on the Internet, not radio.

The agreement is Google's biggest since it bought DMarc Broadcasting Inc. in January 2006 to help crack the $18 billion radio ad market. With DMarc, Google got software that helps companies place and track radio ads. That technology will help Clear Channel, the largest U.S. radio broadcaster, tap a new group of advertisers.

``It's a good win for Google from the standpoint that Clear Channel is the big kahuna of the radio world,'' Martin Pyykkonen, an analyst with Global Crown Capital in San Francisco, said in an interview. ``It remains to be seen whether Google will be better than their other media buyers or just one more player in the offline world.''

He rates Google shares ``overweight'' and doesn't own any.

Good for Clear Channel

``It's certainly a positive for Clear Channel,'' David Bank, an RBC Capital Markets analyst in New York, said in an interview. ``There'll be some incremental revenue but we don't know how much.'' Bank rates Clear Channel ``outperform'' and doesn't own the shares.

Google will sell less than 5 percent of San Antonio-based Clear Channel's ads on U.S. stations, Clear Channel spokeswoman Michele Clarke said. Financial terms weren't disclosed.

Clear Channel plans to start making broadcast time available for the ads on almost all its U.S. radio stations, including in Los Angeles and New York, by the end of June.

Spots throughout the day will be sold through Google, Clarke said, including morning drive time, when audiences tend to be the largest. Each spot offered will be 30 seconds long.

Advertisers will be able to choose markets and stations by format type, though not specific stations, Clarke said.

XM, EchoStar

Shares of Mountain View, California-based Google rose $7.98, or 1.7 percent, to $474.27 at 4 p.m. in Nasdaq Stock Market composite trading. They have gained 3 percent this year. Shares of Clear Channel rose 11 cents to $36.35 on the New York Stock Exchange and have risen 2.3 percent this year.

The agreement helps Google as it expands beyond the Internet to radio, television and newspapers. ``Clear Channel is taking a segment of their advertising and making it available to Google,'' company spokesman David Krane said by telephone from Las Vegas.

Google last year signed a deal with XM Satellite Radio Holdings Inc. to sell spots to Web search advertisers. It has also agreed to sell time for radio broadcaster Emmis Communications Corp.

``It's pretty small potatoes right now,'' Patrick Walsh, the Emmis chief financial officer, said today at an investor conference hosted by A.G. Edwards & Sons. Google accounts for less than 1 percent of sales, he said. ``We'll look very closely at what Clear Channel is doing.''

Earlier this month, Google said it would sell advertising on EchoStar Communications Corp.'s Dish satellite-TV service. Customers will bid for ad slots across EchoStar's 125 channels and can choose when and where their ads appear.

In November, Google said it would test sales of advertising space in 50 U.S. newspapers.

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Google to sell radio ads through Clear Channel

Google will sell 30-second radio ads on the Clear Channel Radio network of AM and FM stations.

PARIS (04/16/2007) - Google Inc. has struck a deal with Clear Channel Communications Inc. to sell 30-second audio ads on its AM and FM radio stations, reinforcing Google's advertising sales business beyond the Web.

The deal, announced on Monday, comes two weeks after Google announced that it will sell slots on EchoStar Communications Corp. digital satellite television service. It also comes several days after Google announced it has agreed to buy DoubleClick Inc. for US$3.1 billion in cash. DoubleClick's advertiser network is expected to strengthen Google's ad business.

The Clear Channel deal will give Google access to a guaranteed proportion of the 30-second slots on the 675 Clear Channel stations covered by the deal. Clear Channel and Google also announced plans to link their respective advertising sales systems, Viero and AdSense for Audio.

Google's move into radio was signalled in January 2006 when it bought dMarc Broadcasting Inc., the Newport Beach, California, developer of an automated advertising platform for the broadcast industry. It waited until December to unveil its plans for dMarc, saying that it had spent the year forming partnerships with U.S. terrestrial and satellite radio stations to give advertisers involved in the beta trial hundreds of stations to choose from.

Advertisers using AdSense for Audio will be able to target messages by audience segment, geography, day of the week or time of day using Google's audio ads service.

The deal gives Google an economic incentive to produce higher revenue from the slots, Clear Channel said. Neither company offered further financial details of the deal.

The additional sales channel will give Clear Channel access to new customers: Google will sell commodity slots of a standard length, while Clear Channel's own sales staff will focus on customers requiring special formats, a service the company has been developing recently to increase its revenue per minute.

The companies already have an existing advertising sales relationship, in which Google sells text ads on the Web sites of Clear Channel's radio stations.

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