Search gets personal

With the launch of you can use that you've been building to get better results. You probably won't notice much difference at first, but as your search history grows, your personalized results will gradually improve.

This whole concept of personalization has been a big part our lives since some of the team was in grad school at Stanford. We shared an office, which happened to be the same one Sergey had used before, and we were pretty familiar with the research he and Larry had done. Related to their work, we thought building a scalable system for personalizing search results presented an interesting challenge. We've still got a long way to go, but we're excited to release this first step. So check out this latest addition to and tell us.

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author Url: http://googleblog.blogspot.com/2005/06/search-gets-personal.html
To read more articles on: personalized, search, history, building, addition

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Google Offers 'Themes' For Personalized Homepage

There's a flurry of activity in the newly invigorated personalized homepage category. Within the past two weeks all the major competitors have made announcements. First, AOL launched followed by the release of "" on Then launched. Yesterday unveiled " its next product release with new content modules. And tonight Google went public with "themes" (skins) for its (GPH).

The designs are not yet live on the site so I'm unable to link to them (here's a screen capture from).

Google is initially offering six different themes that allow users to further customize GPH. These themes occupy the top of the page -- the area containing the Google search box. The content headings take on a color consistent with the theme but the majority of the page remains white.

The themes are also dynamic and change according to local weather and time of day.

The graphics seek to bring warmth and personality to GPH. The new themes, which will likely grow in number over time, do accomplish that goal in my opinion. The other competitors, including MyYahoo, seem a bit more aesthetically dry by comparison.

Interestingly Google told me that GPH was the company's fastest growing product in 2006.

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author Url: http://searchengineland.com/070320-005455.php
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