USWeb Internet Marketing

USWeb is a leading strategic Internet services firm helping clients achieve revenue, profit, market share, and customer loyalty objectives through Internet strategies and systems. USWeb partners with a diverse and prominent portfolio of clients, from medium-size organizations to Fortune 100 corporations. Originally founded in 1995, USWeb has offices across the United States and is known for being the most experienced, qualified and professional Internet consultants in the world.

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What Are the Top 10 Search Engines

Can You Name the Top 10 Search Engines?

Every search engine marketing professional knows Google is the top search engine. But only a few can name all 10 top search engines without looking at recent market research.

Why?

There are a couple of reasons.

For one, the list of top 10 search engines changes over time. According to Nielsen//NetRatings, Web Search, Lycos Network Search/Directories, and My Way Search have dropped off the radar screen in the past year. At the same time, Information.com, InfoSpace Web Search, and even the beta version of Microsoft Search have taken their place.

For another, even the search engines that have stayed in the top 10 have moved around in the rankings. While Google was #1 in both December 2003 and December 2004, MSN Search slid from #2 to #3, while Yahoo Search climbed from #3 to #2. While AOL Search and Ask Jeeves remained #4 and #5 respectively, Overture slid from #6 to #7, while Netscape Search climbed from #9 to #8.

According to Nielsen//NetRatings, here were the top 10 search destinations (US, home and work) in December 2003:

Brand or Channel	Unique Audience (000)	Active Reach (%)
Google	53,058	37.41
MSN Search	53,058	37.41
Yahoo! Search	41,250	29.08
AOL Search	21,953	15.48
Ask Jeeves	11,481	8.10
Overture	7,163	5.05
Web Search	6,225	4.39
Lycos Network Search/Directories	5,884	4.15
Netscape Search	5,563	3.92
My Way Search	5,137	3.62

According to Nielsen//NetRatings, here are the top 10 search destinations (US, home and work) 12 months later in December 2004:

Brand or Channel	Unique Audience (000)	Active Reach (%)
Google	67,123	44.85
Yahoo! Search	47,917	32.02
MSN Search	37,684	25.18
AOL Search	25,447	17.00
Ask Jeeves	11,674	7.80
Information.com	11,513	7.69
Overture	5,726	3.83
Netscape Search	4,587	3.06
InfoSpace Web Search	4,280	2.86
Microsoft Search	4,273	2.86

While the charts above represent the "conventional" list of the top 10 search engines, there is also an "unconventional" view worth considering.

Tucked away in another category are Yahoo News and Google News. Each of these news search engines has a larger unique audience than some of the top 10 search engines. But Nielsen//NetRatings has put them in the Current Events & Global News category along with CNN.com, MSNBC.com, NYTimes.com, and Knight Ridder Digital.

In December 2003, Yahoo News had a unique audience of 18,134,000, making it the #3 Current Events & Global News destination, behind CNN.com (#1) and MSNBC.com (#2). By December 2004, however, Yahoo News had a unique audience of 21,337,000, making it the #1 Current Events & Global News destination, ahead of CNN.com (#2) and MSNBC.com (#3). Meanwhile, Google News had grown from a unique audience of 3,277,000 in December 2003 to a unique audience of 6,431,000 in December 2004.

If Yahoo News and Google News were classified as search destinations, a list of the top 10 search engines in December 2004 would have looked like this:

Brand or Channel	Unique Audience (000)	Active Reach (%)
Google	67,123	44.85
Yahoo! Search	47,917	32.02
MSN Search	37,684	25.18
AOL Search	25,447	17.00
Yahoo News	21,337	14.26
Ask Jeeves	11,674	7.80
Information.com	11,513	7.69
Google News	6,431	4.30
Overture	5,726	3.83
Netscape Search	4,587	3.06

This isn't just an academic exercise. This is data that search engine marketing professionals can act on. An optimized press release can improve search engine ranking, increase web traffic, and generate sales leads as well as publicity.

If this opportunity wasn't obvious before now, maybe you were looking at the wrong list of the top 10 search engines.

Greg Jarboe is the co-founder and CEO of which provides search engine optimization and public relations services to Southwest Airlines, Verizon SuperPages.com, the Wharton School of the University of Pennsylvania, the Search Engine Marketing Professional Organization (SEMPO), and a growing list of other organizations.

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authorUrl: http://www.webpronews.com/topnews/2005/02/14/what-are-the-top-search-engines
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Top Ten Search Engines - Top 10 SEs

Below is a listing of the top 10 search engines in the United States. These listings are displayed in ranking order for the top 3 search engines and alphabetical order for 2nd tier search engines along with links to their Add/Submit URI pages.

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Women in web design: just the stats

The underrepresentation of women and minorities in the information technology workforce is like the weather: everybody talks about it, but nobody does anything.

In February 2007, Jason Kottke called our community on its inertia by publishing information showing the low percentage of female speakers at conferences about design, technology, and the web. One conference he cited was An Event Apart, which I founded with Eric Meyer.

How can conference organizers, employers and educators help our field better reflect the world we live in? One problem in deciding what to do about the issue is that, as is so often the case with matters of equality and justice, surprisingly little is known about the phenomenon or its causes. Feelings and anecdotes are plentiful, facts are scarce.

So An Event Apart commissioned a fact-finding mission. We hired researchers at The New York Public Library to find out everything that is actually known about the percentage of women in our field, and their positions relative to their male colleagues. Because such research could go on indefinitely, we assigned the project a budget and time-frame; researchers worked within those constraints.

The data they mined concerned women and minorities in the information technology (IT) workforce. IT was as close as we could come to our specific field. There is no data on web design and web designers. Web design is twelve years old, employs hundreds of thousands (if not millions), and generates billions, so you’d think there would be some basic research data available on it, but there ain’t. (Maybe A List Apart will gather such data one day, perhaps in collaboration with a logical partner like Boxes and Arrows.)

So the first disclaimer is that our research covers IT, not just web design. The second is that we’re still sifting the data we received. This is nothing like a final report. If a final report emerges, it will come from An Event Apart.

All that out of the way, the picture that emerges is disturbing:

• Men outnumber women in this workforce by over three to one.
• The percentage of women employed in the field is declining instead of growing.
• Women who participate in the field may not be promoted as often or as high as their male colleagues.

Here, briefly cited, is a small portion of “Untapped Talent: Diversity, Competition, and America’s High Tech Future,” a 21 June 2007 special report by the Information Technology Association of America:

This study by the Information Technology Association of America (ITAA) finds that women and most racial minorities remain significantly underrepresented in today’s U.S information technology (IT) workforce. By examining data from the Bureau of Labor Statistics (BLS) Current Population Surveys, this report, like previous ITA diversity studies conducted in 1998 and 2003, documents the percentages of women and minorities in BLS occupational classifications that comprise the IT workforce in 2004 and compares them to previous years to determine the progression and regression of diversity. The data presentation is followed by a discussion of possible barriers to entry for underrepresented groups and solutions to overcoming those barriers. The report also highlights successful public- and private-sector groups that encourage more diversity and support women and minorities in IT.

The news here is not good: The percentage of women in the IT workforce has declined by 18.5% since 1996, from a high of 41% in 1996 to 32.4% in 2004. This is true even while the percentage of women in the overall workforce remained relatively unchanged. Women are also far less likely to return to the IT workforce….

The declining representation of women is due largely to the fact that one out of every three women in the IT workforce fall into administrative job categories that have experienced significant overall declines in recent years. When those categories are excluded from the analysis, the percentage of women in IT drops from 32.4% to 24.9%. The figures represent no progress in the numbers of women in the professional or management ranks from the relatively low 25.4% mark achieved in 2002. At best, the data suggest that the number of all women in the IT industry is dropping substantially; at worst, these statistics illustrate a situation in which women are failing to advance in the managerial and professional ranks and the IT industry is failing to draw on a critical talent base.

Clearly, there is much to be done. Stay tuned.

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authorUrl: http://www.zeldman.com/2007/04/19/women-in-web-design/
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