Tuesday 22 May 2007

The Mass Amateurization of Everything

Dave started by noting that it’s easier for the user to become a manufacturer than a manufacturer to become a user. What’s wrong with the manufacturers of the world? They come down from the mountain with their product for you to buy and worship, and then maybe two years later they return with the next product for you to buy and worship. Dave then asked the audience to think about how things have changed over the past ten, fifteen, twenty years, especially around travel and dealing with travel agents.

When it comes to making money, Dave dismissed ads on websites. Instead, the websites should be ads for ourselves and we should learn who shares common interests. An example he provided is Engadget: how long until Engadget is providing feedback to manufacturers around exactly what they & gadget lovers want? This would make manufacturers fulfillment houses for visionary users.

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